Most of the time we see pictures of clothes, someone is trying to sell us something. There's always some new trend and must have for our shopping list. That's just how fashion works, it always needs to stay one step ahead (As it must, to keep interest up. Usually with the help of something new and different that will provoke a reaction, the way all art should). 

​This project is about separating the fashion from the industry, and a reminder that style doesn't come from a store, but from creativity and personality. Fashion can be about so much more than just shopping and having a certain look. 
Besides the fact that we need clothing to keep us warm, or to cover certain body parts, fashion and style is more about self expression. It can be fun and creative, and a great tool for making a statement about who you are (or want to be). It can make you feel beautiful or cool, and changing up your look can sometimes be that little extra to make you feel new and refreshed. I would go as far as saying, that at least to me, fashion makes me happy. Visual beauty can turn a bad day into a good one, with just an "injection" of something pretty to look at. Bad design, makes me stressed out, and things I find beautiful calms me down and inspire me. It just put's me in my happy place (and that is probably why I got into fashion in the first place). Looking at beautiful and fun things can be good for your mental health, you could say. 
But, to keep this short, let's skip straight to the most important part of the message. Trends follow cycles, and is revived every so often. So, you actually don't have to buy something new to keep up with all the trends. Well, at least not if you plan ahead a little (See the GOLDEN WARDROBE RULES, at the bottom, or click link to read the intro to the series).

To show you what recycling fashion actually looks like, I have decided to perpetuate and share some looks put together from "old " clothes, a.k.a from at least last years fashion and beyond.
These outfits aren't just for show, but a caption of an actual day out (Also why I'm not wearing heals. I try to get around it as often as possible, and only wear them when the outfit demands for it).
​This is fashion in real life, emerging form a real wardrobe or two, belonging to "normal" fashion-lovers. Because, most normal people can't afford to wear something new every day.
​So, I thought it would be fun to do a "fashion in real life", kind of shoot. The goal is to (hopefully) inspire others to realize that you don't need to buy new clothes all the time to be fashionable or express your creative side.